Professional Summary

Versatile and goal-driven specialist with extensive experience in all aspects of production, content creation and delivery. Proven track record of success producing content at varied budget levels for multiple screens, including live-action, animation, CGI and social activations. Experienced in managing multiple production and business teams concurrently to facilitate successful implementation of marketing strategy. Recognized ability to create working environments that allow creative teams to perform at their highest levels and deliver the best work.

Experience

EnergyBBDO | SVP Executive Producer | 2011-2020

Responsible for managing all content production for Bayer brands including Aleve, Claritin, Alka Seltzer, One a Day, Flintstones Vitamins and Bayer Aspirin.Assessed projects and coordinated staffing, providing communication between agency teams and clients.Produced between 50-60 commercials annually across all brands, both internationally and in the US.Oversaw a broadcast and content budget of $15,000,000 annually.Moved seamlessly between high-level management of multiple projects to producing multi-layered jobs including a new product launch for Miller-Coors.Managed and mentored a team of six producers ranging from associate to senior level.

DDB Chicago | Senior Producer | 2004-2011

Oversaw production for accounts including McDonald’s, Anheuser-Busch, DELL, Safeway, State Farm, AT&T and Johnson & Johnson’s Aveeno Brands. Advised agency teams and clients on project scope and budget, schedules and vendor selection.Produced two top-ten Super Bowl spots (as ranked by USA Today) for Bud Light.Launched Dell into the B2B arena with a production featuring Boeing, Chrysler, Google and Oracle.Generated NCAA Tournament traveling wall projections promotion for State Farm.

Freelance Producer | 2002-2004

Produced high quality content for Sears, McDonald’s, Gatorade, Hardee’s, Qwest and Monster.com.Led McDonald’s production with DDB for the 2004 Summer Olympics campaign shot in Athens.Produced new product launch for Gatorade ICE featuring women’s pro soccer player Mia Hamm.Oversaw production for Hardee’s and NASCAR campaign featuring drivers Mark Martin and Jeff Burton.

Additional Experience

Leap Partnership | Senior Producer | 2000-2002

Managed key accounts including, Anheuser-Busch Michelob and Michelob Light as well as Scott Foresman Publishing. Led innovative digital asset management research and deployment and executed product placement films for Anheuser-Busch social media.

BBDO Chicago | VP Senior Producer | 1992-1999

Oversaw production for Wrigley, Bayer Aleve, DowBrands Ziploc, Cleveland Clinic, Dominick’s Finer Foods and The Rock and Roll Hall of Fame. Co-wrote and produced capabilities video presentation that supported DowBrands new business win of $20,000,000. Led campaign production for The Oprah Winfrey Show.

Swell Pictures | Producer

Coordinated bidding and provided creative consultation and project management. Assisted with the development of a post-production producer led management system.

Leo Burnett USA | Producer

Produced work for McDonald’s, Kraft, Maytag, Procter & Gamble, Kellogg’s, United Airlines, Philip Morris and Nine Lives.

Education

Northwestern University - MS, Advertising

Western Michigan University - BBA Marketing/Communications